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The
Columbia House Company, now acquired by BMG
Music from Sony, is the world's
largest direct marketer of music, videos and DVD home
entertainment product. With approximately 8 million
offline and online club members in the United States
and Canada, the company provides direct-to-consumer
marketing of over 8,700 DVD titles and 8,000 music titles
through its entertainment clubs. ColumbiaHouse is one
of the premier e-commerce brands and consistently ranks
among the Web's top 25 shopping destinations. Since
its inception in 1955, Columbia House Company has a
proven record of excellence in database marketing, market
segmentation, credit screening and niche market merchandising.
From
Rock to Rap and Classical to Country, Columbia House
Music Club has been delivering hits directly to member's
doorsteps for nearly fifty years. Members can also enjoy
the best of Christian music from our Power And Glory
club, while Club Musica Latina offers the most complete
selection of Latin music available anywhere. And members
can now buy some of the hottest new CDs the same day
they are offered in retail stores.
Launching
in 1997, Columbia House's fastest growing club has already
welcomed over two million members. From today's biggest
blockbusters to must-have classics, we offer the very
latest releases the same day they're available in stores.
Whether you shop with our magazines or online, we offer
in-depth info on sound specs and extras making it even
easier to find the DVD features you crave, with over
1500 DVDs in stock to buy. And the Columbia House DVD
Club continues to expand the benefits of membership,
with exciting programs like FunCash, which allows members
to earn rewards with every purchase and 5 DVDs for as
low as 49c each.
The
Columbia House Music and DVD Club was first launched
in 1955. Columbia House has grown to become the largest
direct marketer of music, DVDs and videos. Throughout
the company's rich history, an enthusiastic embrace
of emerging technology has become an enduring corporate
trademark. From CDs to videos and DVDs, ColumbiaHouse
has created a club that has consistently met the public's
demand for the latest advancement in entertainment products.
As
of August 2004, a 50-50 merger between the music groups
of BMG and Sony has been completed, reducing the Big
Five of music companies to the Big Four. Sony BMG and
Universal control over 60% of the global music market.
BMG has just bought Columbia
House from Sony, a DVD and music
CD club. This move represents the coming together of
two great brands with complementary operational structures
and business models. BMG Direct is the largest direct
to consumer retailer of recorded music in the U.S. while
Columbia House .com is
the largest specialized retailer of DVDs. The combined
expertise of these two leading direct marketing companies
will create broader product offerings for their members
and a larger customer base for both brands.
