Marketing is the craft of linking the producers (or potential producers) of a product or service with customers, both existing and potential. Some form of marketing arises naturally in all capitalist societies but is not limited to capitalist societies. Marketing techniques are also applied in politics, religion, personal affairs, and many other aspects of life.
Marketing methods are informed by many of the social sciences, particularly psychology, sociology, and economics. Marketing research underpins these activities. Through advertising, it is also related to many of the creative arts. Successful marketers typically have a customer orientation or focus.
In popular usage, the term "marketing" refers to the promotion of products, especially advertising and branding. However, in professional usage the term has a wider meaning. It can be divided into four sections, often called the "four Ps," only one of which is promotion. They are:
These four elements are often referred to as the marketing mix. A marketer will use these variables to craft a marketing plan. For a marketing plan to be successful, the mix of the four "p's" must reflect the wants and desires of the consumers in the target market. Trying to convince a market segment to buy something they don't want is extremely expensive and seldom successful. Marketers depend on marketing research to determine what consumers want and what they are willing to pay for. Marketers hope that this process will give them a sustainable competitive advantage. Marketing management is the practical application of this process.
Some aspects of marketing, especially promotion, are the subject of criticisms.
See List of marketing topics for a list of the 200 marketing articles on Wikipedia.
This article is licensed under the GNU Free Documentation License at http://www.gnu.org/copyleft/fdl.html
You may copy and modify it as long as the entire work (including additions) remains under this license.
You must provide a link to http://www.gnu.org/copyleft/fdl.html
To view or edit this article at Wikipedia go to http://www.wikipedia.org/wiki/Marketing
Entertainment Network. A Cyprus
Roussos Music Entertainment Company. All Rights Reserved.
are licensed under the GNU Free Documentation License. You may copy and
modify it as long as the entire work (including additions) remains under
this license. You must provide a link to http://www.gnu.org/copyleft/fdl.html.
All text is available under the terms of the GNU Free Documentation License.
All trademarks and service marks including Napster,
MP3 Player, iRock,
MP3 Player, iRiver,
MP3 Players + iTunes,
Musical Instrument Equipment Store, BMG
Music Service, Columbia
House DVD Club, eBay,
Musical Instruments, Billboard,
Yahoo Search Marketing, MusicMatch,
Music Plus, Billboard
Stone Magazine, Walmart
and Noble book store, CDUniverse,
are property of their respective owners. Music.us has no affiliation with
but offers alternative services. Disclaimer: Uploading or downloading
of copyrighted works without permission or authorization of copyright
holders may be illegal and subject to civil or criminal liability and
penalties. Please buy
music and refrain from any illegal downloading activity. User
submitted free content, including Wikipedia encyclopedia or modification
thereof by end users, do not reflect the views and opinions of Music.us
and are for educational and research development purposes. Our website
offers advanced search for bands and artists bio and albums and browse
options for artist band biographies resources and information. We offer
blogs and community building tools for authors, bands and users. The Music.us
Entertainment Network is web's most comprehensive one-stop shopping, community
networking and education site. Find song lyrics, guitar tablature, posters,
ring tones, free MP3 downloads and hourly updating news feeds on musicians
and any genre style including rock,
and B, blues,
- Site Map
- MP3 - Music Downloads
- Song Lyrics