Overture
(now known as Yahoo Search Marketing) offers search engine
ranking for your site. Sponsored Search lists your site
in search results across the Web, so that you connect
with customers who are searching for what you are selling
and pay ONLY when a customer clicks on your listing. You
can reach 80% of internet users. The
more search engines your listings appear on, the more
customers you attract. Sponsored Search lists your business
in the search results of top U.S. search properties: Yahoo!,
AltaVista, CNN, InfoSpace, and MSN.
In
October 2003, Overture, a provider of commercial search
services, including sponsored search services was acquired
by Yahoo for a total purchase price of $1,732 million.
Overture Services, Inc. was an Idealab spin off, formerly
known as Goto.com, that was the inventor of what is known
in the search engine business as PPC (pay Per Click) P4P,
or Pay For Performance. This proved to be a fairly controversial
notion, with a lot of concern raised about manipulation
and the results being irrelevant. In reality, the auction
model, combined with an extensive editorial team, tended
to produce highly relevant results. By partnering with
other search portals such as Yahoo! and MSN, Overture
proved to have come up with the most effective way to
monetize search. This model was later adopted by competitors,
most famously Google under the trademark AdWords.
Yahoo
Search Marketing (formerly known as Overture .com and
Goto.com) offers:
Sponsored
Search
List your business in sponsored search results across
the Web. Control your position by the amount you bid on
keywords. Set your own price-per-click and pay only when
a customer clicks through to your site.
Search
Submit
Increase your coverage on search results pages. Submit
a few pages or your entire site to the Yahoo! Search database
that powers algorithmic (non-sponsored) search results
for top web portals. Placement is based on relevance to
search terms, not bids, and complements your presence
in Sponsored Search.
Local
Sponsored Search
Precisely target customers near your business location
or within your service area. Increase foot traffic or
telephone inquiries by connecting with prospects that
prefer to research online, but purchase offline with a
local provider.
Content
Match
Extend your reach beyond sponsored results by displaying
your listings alongside relevant articles, product reviews
and more.
Conversion
Counter
Learn how your Yahoo! Search Marketing listings and Content
Match are performing by tracking the number of clicks
that lead to conversions on your site.
Yahoo
Search Marketing (Overturecom) is committed to providing
the best tools and services to its advertisers. Offering
service levels is our way of recognizing and rewarding
advertisers who've made a significant advertising investment
with us. All advertisers enjoy the benefits of the Premier
Service, which includes online account management, toll-free
telephone support, monthly reporting and access to knowledgeable
Client Services team. Gold and Platinum Service is designed
to provide advertisers with a higher level of customer
support to ensure strong results.
Platinum
Service is extended to advertisers who spend
a minimum of $80,000 per year (as of May, 2005) with Yahoo!
Search Marketing. Platinum Service provides advertisers
with a higher level of customer support and ensures that
they are getting superior results from their advertising
investment. Platinum Service advertisers receive these
benefits:
